This paper is for NCA 2010. It presents solutions for collaboration in the public relations campaigns course and in research.
I was just about to rant (OK, comment) on the practice of buying eyeballs. It goes like this: Leave a comment on my blog post and something good will happen (we’ll donate to a cause, enter you in a drawing for a prize, etc.). From a marketing perspective, is this how you want to get eyeballs? Is this a valid assessment trick for counting how many eyeballs you get?
Then, I realized that I was offering a small prize for comments on my teaching blog – these are important class instructions and I wanted confirmation that students saw them. Good educational practice?!
So then, I will no longer complain about Iams buying eyeballs. Come on, give them your pair of eyeballs and they will donate 25 meals to animals in shelters! (oh, and enjoy Pawcurious, it’s become one of my favorite blogs)