I’ve started a new research project about the importance of blogs for PR people & the industry as a whole.
I’ve got a favor to ask you: Would you give me 7-8 minutes to take this online survey?
If you’re a PR pro, student, educator, whether you blog or not, I need your thoughts.
I’ll share the results in academic papers and presentations, my PR Connections blog, and here.
Thank you, thank you, thank you!
[cross-posted from my teaching blog PRinciples]
I’ll be honest with you, I used to think that making students blog for a grade is a bad idea. I mean, making them put themselves out there?!
But then I realized that blogging is a necessity – and there’s no other way to learn it. Just like I teach news releases, I have to teach blogging. Just like students have to write news releases, they need to blog, too.
Some students might find out that they hate news releases. Others might find out they hate blogging. I say, it’s better to find out earlier rather than later, so they can adjust their career paths and expectations.
The semester’s coming to an end, and it all of a sudden dawned on me that blogging has taught my students some very important lessons, which will be useful even if they don’t choose to go into PR:
- articulating thoughts and opinions
- taking responsibility for thoughts and opinions by making them public
- attributing ideas through linking
- networking online, building relationships with like-minded people through commenting & linking
If you have tried blogging, can you tell me in the comments:
What has blogging taught you?
If you missed the Vocus webinar about online news releases, here is the recording of the session. You can also download the slides (pdf), and the executive summary of the ROI of Online Press Releases SNCR study.
The webinar includes:
- a couple of case studies (Jiyan Wei, Vocus)
- presentation of survey methodology and results (Jen McClure, SNCR & yours truly)
- interpretation of results: dual role, multiple purpose of online news releases (yours truly)
- recommendations for best practices (Shel Holtz, Holtz Communication + Technology)
- Q & A