If you missed the Vocus webinar about online news releases, here is the recording of the session. You can also download the slides (pdf), and the executive summary of the ROI of Online Press Releases SNCR study.
The webinar includes:
- a couple of case studies (Jiyan Wei, Vocus)
- presentation of survey methodology and results (Jen McClure, SNCR & yours truly)
- interpretation of results: dual role, multiple purpose of online news releases (yours truly)
- recommendations for best practices (Shel Holtz, Holtz Communication + Technology)
- Q & A