Closing keynote: Elisa Camahort Page, BlogHer
BlogHer network survey + U.S. representative female online users.
blogs are mainstream
- 53% of US online women read blogs
- statistically the same as IM, photo sharing, etc.
blogs are addictive
- regardless of age, once engaged, blogging is daily part of life
- over 20% of blogosphere participants spend less time consuming traditional media
- 3 categories: readers/lurkers; active publishers/commenters; readers/commenters
blogs are trusted
- for new information
- for advice & recommendations
- for making purchase decisions
What do women find in blogs? They are experiencing the unique, transformational power of blogging. Blogs are changing the way we:
- survive – e.g. Postpartum Progress, Diabetes Mine
- age – e.g. My Mom’s Blog (at 81, possibly the oldest blogger)
- make a living – e.g. Simply Recipes
- participate – e.g. CNN YouTube debates, h2otown, Hurricane Disaster Direct Relief, DonorsChoose, etc.
People don’t trust institutions, they trust each other. What are companies doing to be trustworthy?