It’s long overdue, but here is my post about the PRinciples class session that was live-twittered.
I started class with these instructions for students:
- Unprotect updates (settings)
- Use Web interface & reload page often
- Use #principles hashtag – twemes
- Tweet: Important ideas, Links, Comments
Then I set them free and started lecturing about social media: What it is, and how it has changed power dynamics in society. I remember telling students that social media lets people inside the Golden Wall – telling them that as I was speaking, they could twitter what I said, and that was scary: What if I said something stupid? I also told them that social media makes it possible for individuals to have voices as loud as those of rich organizations.
The most powerful take-aways for me were:
- We LIVED the concepts I had just talked about at the beginning of class. We saw our voice climb up among twitter conversations. Tweets from a small group of mostly young women were at the top of the charts. We experienced the shifted power dynamics brought about by social media.
- For me as the teacher, the experience was terrifying and liberating. It was like living the nightmare that you’re naked in public. My students might not tweet negative things about me, but if I do say something stupid, as I often do, it doesn’t stay within the classroom -it’s out there for the whole world to see. So, CAUTION: This exercise is not for everybody. It certainly wasn’t for this NYU professor.
- Learning happened – quickly and powerfully as an avalanche. It was important to give students time to reflect on what they learned. Here are some of their reflections: Alyssa, Cara, Michael, Sallie.
- The downside: This experiment made apparent several opportunities for twitter spam, which I won’t explain because I don’t want to teach people how to spam.
You can read everything that was twittered during class, or just my favorites. Students still twitter during class, and I see and comment on their tweets afterwards – it’s allowed and encouraged, but not required – they should be free to take notes in whatever medium serves them best. I would like to experiment in the future with collective note taking (I’m looking into NoteMesh) and with CoverItLive.
I’m live-blogging EDB, look for several updates throughout the day.
Session 1 – Social Media 101
Erin Caldwell kicks off the day with her personal story. As an Auburn student, she became familiar with the PR blogosphere (see this blog’s blog roll for a start), she started the Forward Blog and built her reputation online. Edelman contacted her and by the time she interviewed, they pretty much knew they wanted to hire her. Being able to use social media & building your professional reputation online can help you get a job in public relations, whether you want to practice online or offline PR.
Team Edelman introductions and personal stories about social media a-ha moments. Different stories, different people, with technology backgrounds varying from tech guru to “barely able to turn on a computer” – but all share passion, curiosity, and love for their work [9:05 am].
Who’s here from Edelman: Chris Broomall, Erin Caldwell, Steven Field, Phil Gomes, Jena Kozel, Monte Lutz, Stephanie Wasilik. Bios here.
Session 2: How PR practice uses social media
PR educators introduce themselves and talk about: helping students establish connections between social and professional uses of social media; motivating students to learn social media; disparity between expectations (students know all about social media) and reality (students are not familiar and even intimidated by new communication technologies – RSS what?!) [9:50].
Phil Gomes provides the big picture of current social media use in PR.
Phil saw blogging as the ultimate media relations tool – you can demonstrate journalists that you’ve read them, and have reacted to their work.
Don’t think of it as a technology problem; the technology in social media is easy to learn.
Phil describes his approach to teaching social media in the Chicago T4 lab. They spend one day immersed in online conversation analysis. Phil doesn’t believe in teaching products, so he teaches his students to use free tools to analyze existing conversations about a client. Tools you can use: bloglines, technorati, alexa, blogpulse, etc.
Job description for an entry PR job (assistant account executive):
- coverage + conversation tracking
- list building + community & member-list generation
- editorial/speaking calendar building + identifying client conversation-entry opportunities
- list & opportunity qualifications + deep-dive analysis
- team knowledge mgmt
- AP + web style
- etc. [10:20]
What Phil looks for in a job candidate:
- intellectual curiosity
- up-managing skills (free of CLM -career limiting moves-)
- an examined, omnivorous media consumption life (facebook or myspace? why? WSJ or NYT? why?)
- basic knowledge of social media tools
== Tired : Pitching :: Wired : Engagement ==
Don’t write self-referential posts (what I did/wore today) – be useful.
The ideal job candidate would have:
- perspective; understanding of online communities – Phil loves this Wired article
- good online writing skills: concise; interlinked
- online law & public policy (DMCA)
- communication, technology & society
- critical consumption of media
- an understanding of rules/culture of online engagement [10:40]
Session 3: Social Media Tools in the Classroom
- twitter, related tools: twemes, tweetscan, tweeterboard, tweetvolume
- facebook (good example: Peter Shankman has a group on facebook “If I can help a reporter out, I will” which he uses as a media relations tool; educators use facebook to network with students, contact them, post announcemens, use it as a PR campaigns tool)
- YouTube – see how the UGA PRSSA Bateman team used YouTube (they used media relations to promote the video contest – see the media coverage they got and their website) [11:10]
- R.D. French (twitter, blog) asks students to buy Flip cameras and use free software (such as Movie Maker) to edit videos.
- utterz is a service that allows you to post audio from your phone – listen to the brief recording we just created
- web video conferencing tools: oovoo, skype, seesmic, ustream.tv, tubemogul (uploads your video to several other online video sharing sites), blog talk radio, qik,
- grandcentral – for your several phone lines
- R.D. French uses a FERPA release: choose your level of online privacy. You can post anonymously, with a pseudonym, or use your real name [11:45]
- Ning – see also the educators’ network on Ning
- mashups: twittervision, flickrvision
Session 4: Social Media Assignments
Educators shared assignment ideas that make use of social media in various PR and communication courses. [4:15 pm]
Session 5: Wrap-Up – Best Practices
Students sum-up some of the lessons that stood out:
- there are many free social media tools out there!
- update your site/blog often
- blogger relations require a different mindset
Edelman practitioners were impressed to see students taking time out of their weekend to learn these skills – there’s hope they’ll have new colleagues with the right skills set.
Phil Gomes wrapped-up the day.
Congratulations UGA students for organizing a great event! You’ve worked very hard and it definitely paid off, it was a very successful day!
[5:30 pm, signing off]
- Conscious computing
- Culture & Society
- Digital Natives
- Diversity in the workplace
- Dr. V In the News
- Featured Articles
- For Educators
- For Students
- For the Love of Theory
- HCI, UX
- Jobs in PR
- Reading Notes
- Social Media
- Week's Best from Students
- June 2016
- June 2015
- January 2015
- October 2014
- September 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- April 2013
- March 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- January 2012
- December 2011
- October 2011
- September 2011
- July 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- April 2010
- March 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- fav #chi2017 presentation so far: Ann Light's "Design for Existential Crisis." #mustread ✎ 2 weeks ago
- RT @Purdue_UX: UX student group from @expstudiopurdue wins first prize at Polytechnic Innovation Summit bit.ly/2qAlh5d ✎ 3 weeks ago
- Ashamed to be flying @united today :( ✎ 1 month ago
- couldn't find your email, so here is a public thank you for a very stimulating and enjoyable conversation - I look forward to the next one! ✎ 1 month ago
- Days when graduating students get amazing job offers are the best kind of days. ✎ 2 months ago
- RT @Momastery: .@realDonaldTrump IDEA: skip Mar-a-Lago this weekend and let us use that cash to fund Meals on Wheels for a year. ✎ 2 months ago
- Spring in Indiana... instagram.com/p/BRmEBOzjpGi/ ✎ 2 months ago