GOST Books

I promised my students I’ll make available a list of books about the “magic” public relations planning formula: GOST (Goals, Objectives, Strategies, and Tactics).

So, here are my favorites:

  1. Strategic Public Relations Management by E. Weintraub Austin & B.E. Pinkleton (2006)
  2. Strategic Planning for Public Relations by R.D. Smith (2005)
  3. Writing Winning Proposals: PR Cases by T. Hagley (2005)