GOST Books
I promised my students I’ll make available a list of books about the “magic” public relations planning formula: GOST (Goals, Objectives, Strategies, and Tactics).
So, here are my favorites:
- Strategic Public Relations Management by E. Weintraub Austin & B.E. Pinkleton (2006)
- Strategic Planning for Public Relations by R.D. Smith (2005)
- Writing Winning Proposals: PR Cases by T. Hagley (2005)
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