If you’re offended by a couple of dirty words, don’t watch this. Nah, watch it anyway. It’s Gary Vaynerchuk‘s keynote speech at Web 2.0 Expo (via Tod Defren), it’s about entrepreneurship and doing what you love, but it’s really about how to live your life (and enjoy it).
The video is highly motivational, inspirational, and entertaining. Runs about 15 minutes.
The PR takeaway:
“Listening is not enough. You have to give a shit. Do something about it. You have to care.”
J. Grunig didn’t phrase it quite like this in the excellence model of PR (aka 2-way symmetrical), but that’s what Gary V. is talking about 🙂
What are your takeaways from this video? What ideas stuck with you?