Brizzly: making Twitter more like Facebook

I’ve been playing around with Brizzly this morning, and here are some initial thoughts. My default Twitter app is Tweetdeck, so I’m comparing to that.

  • for most part, it works as advertised in the demo, except it’s a bit slow sometimes, and when I tried to save a search, it experienced an error (but it’s a private beta, I can live with that)
  • I like that I can see photos and videos on screen, and don’t have to click links to view them.
  • I like the option to store groups on the side column, because I hate lateral scrolling in Tweetdeck. With Brizzly, I can see myself creating more groups.
  • How about mobile? I haven’t found a corresponding iPhone app, so if only for this feature alone, I’ll stick with Tweetdeck.
  • Auto-refresh is spotty, at best. I still haven’t figured out if or how it works. Sometimes I see a message to refresh the page, or a bubble next to a Group, sometimes I don’t – but I refresh the page and see there are new updates anyway.

But here’s the major change that Brizzly introduces, and for me, a concern:

  • The user experience is a bit more like Facebook, but that can be very misleading. See the screenshot below:


My reply with a comment about the cat shows up (for me, in Brizzly) – right under the photo. So the context of my comment is very clear to me. However, for the recipient, if she uses another Twitter app, my reply will show as a usual @ tweet in her stream.

The problem is that for me, the context is very clear, but for her, it may be confusing. If I reply “awww…. !” she has to put 2+2 together to figure what my tweet is about. I usually try to include context in my tweets – I’d usually reply “awww… cute cat!” – so she knows that the tweet is about. I try to avoid using “this” and “that” in tweets and instead specify what I’m referring to.

I posted a photo, and people’s comments didn’t show under the photo, like in Twitpic, but just as replies in my twitter stream – so no context there for me on the receiving side.

It’s confusing to have context for some people, in some instances, but not for others. If some people use Brizzly and others don’t, I can see a lot of misscommunication happening on Twitter.

Although Brizzly might enhance MY Twitter experience, the confusion about context might reduce the overall community experience.

Watch the Brizzly demo: